HALF THE STORY:
RAMADAN CAMPAIGN
Overview
Ramadan can be one of the most busiest times of the year for charities from all sectors. Mainly due to the increase in generosity among communities.
Our job was to create an engaging, creative campaign that built relationships and captured hearts through storytelling.
We created a strategy, messaging, and content plan along side an influencer campaign that all came together.
Campaign
#halfthestory campaign plays on the notion that when you give charity, you never know what happens to it. Showing only half the story always felt incomplete. So we came up with:
Half the story is never a good place to end, so why should that be the case for the money you give? What you see is only half the story,
the other half is written by you.
STORYTELLING
Below are some of the content that brought the stories together.
